One of my goals as Content Marketing Consultant is ensuring that my client’s website is easy and intuitive. Creating a relevant content strategy empower not only the website but the cultivation process between my client and my client’s prospects. Heatmaps is one of my favorite metrics; it measures the engagement between the content and the website’s visitor. A heatmap is a graphic interpretation of user behavior, and can be generated using a variety of purpose-built applications, some free, some paid for.
Knowing this facts could help you and your team to save a whole lot of time, you will relax on putting efforts over content and timing that might not even getting closer to the potential online audience that your brand could embrace.
This morning, I took time time out of my vacation’s plan to take the last look of a report that I was about to send to a clients. Several things called my attention about this metric; for example by looking at the heatmap I could now tell that the best time for content distribution are Thursdays at 3:00 AM.
This analysis is based on 3 months data collection where, using basic applications, we simply created a visualization that shows us where users have been clicking on our client’s website, location and time. This Heatmaps give us greater insight into the behavior of web users, which we can use to our clients advantage.
When it comes to content creation; content distribution is an IMPORTANT aspect of the strategy. If we don’t do this type of metrics we might have a great “unseen” content. This is a great example of using metrics to optimize your workflow.
With a result like that you can mold and shape your content distribution strategy. You might want to combine this result with “most popular post”. Now you have a dimensional approach of what visitors like and at what time! Isn’t amazing?
Take the time to read about Content Distribution here
and now…Back to Vacation Mode, the Road awaits!